This study examined two top online sites that are dating usability – eHarmony and Match.com. Users shared their experiences and perceptions associated with two web web internet sites in interviews and eye-tracking research ended up being carried out. The outcomes had been intriguing and described difficulties with technology assisting psychological connection and chemistry between users.
- Presented by Catalyst Group
This research examined two top online sites that are dating usability – eHarmony and Match.com. Users shared their experiences and perceptions associated with two web internet web sites in interviews and research that is eye-tracking carried out. The outcome had been intriguing and described problems with technology assisting connection that is emotional chemistry between users.
Statement of Limitations This report summarizes conversations held with a complete of 16 individuals (8 eHarmony and 8 Match.com users). The reviews, quotes, and views in this document mirror just the views of the users rather than those of eHarmony or Match.com whom are not on their own a part of this research by any means.
The intention of the report is to emphasize themes that are broad offer insights on how these websites are employed by the users we talked to. The findings in this report mirror the views of the users which, while accurate because of this population, might not be representative associated with general populace.
To guard the privacy of this users whoever pages have now been found in this report, we substituted the pictures that are main those from a photograph collection in many instances, plus in other instances we blurred the images. All names and places have now been blurred.
Goals and Methodology
The thing that was this project about? With Valentine’s approaching we wanted to see what users thought of two of the most popular and heavily promoted online dating services: Match.com and eHarmony day.
Fundamentally we had been thinking about responding to the questions that are following exactly exactly How effective are computers at assisting users find love? Considering that the websites use various approaches to internet dating, had been one service considered more advanced than one other? If that’s the case, why? How do users determine possible matches? Just how do users measure the relationship potential of these matches?
Exactly exactly What did we do? We recruited 16 users in four teams: 4 guys and 4 ladies who utilize each web site. All users had been between 30 and 40 yrs old All users needed to be active (for example. These people had been spending members of either site), had been presently searching for dates, along with been on one or more date via their web site when you look at the final thirty days. Users had been interviewed at workplace in new york or over the net utilizing WebEx and phone We asked all users who had been interviewed at Catalyst to eye-track a Match.com profile we created. Guys were shown a profile that is female vice-versa. We then explored the users basic experiences of online dating sites and their experiences that are specific the website they normally use. Next, users had been expected to log in their account and show whatever they would typically do in order to find matches, assess matches, then keep in touch with matches. We had been thinking about their general views associated with dating experience on their particular web internet sites. Where users had utilized both internet web sites, we had been thinking about their comparative findings. gaysaroundme
General Perceptions In basic, users told us that online dating services, including eHarmony and Match.com, come up short on their advertised power to make good matches that are romantic.
Particularly, there is small self-confidence in the thought of utilizing technology to change ab muscles complex procedure of developing peoples relationships. The easy types and crude matching techniques on these websites led numerous users to summarize that online dating services would be best seen as a pool of prospective matches including some screening that is rough.