Select Page

Grupeer is proud to announce the partnership having a loan that is new money U Finance.

Grupeer is proud to announce the partnership with a brand new loan originator- Cash-U Finance. The fundamental mission of Cash-U loans is always to assist anybody, that has starred in an arduous financial predicament alone. Mixing together new technology, latest styles in cyber-security and up to date device learning algorithms, Cash-U Finance brings readily available microloans to anybody across Russia.

Cash-U is really a reasonably young company- it had been launched in might 2017, but began operations in September 2018. The brand-name Cash-U perhaps maybe not unintentionally is consonant aided by the cashew pea pea nuts. Within the Russian language there was an idiom nuts” that is“cracking which can be a synonym towards the English idiom “like a bit of cake” and means one thing quite simple and fast. This manufacturer aims to inform the storyline of the way the loans of Cash-U are easy to get at in a quick time frame.

The founders’ goal would be to result in the loan that is personal extremely technical and customer-friendly. They’ve leveraged their expertise in micro-financial businesses from a single part and also the marketing that is online on one other part. This perfect blend permitted producing the high-tech customer home loan company- Cash-U Finance. Presently, 73 very skilled experts are used in the business.

In today’s economic system working people, every so often run into the problem, if you find no money kept after the wage by the end of this thirty days. In certain situations that are urgent, everyone else can ask buddies to borrow funds. More over, in the event that individual has delayed re re re payment for almost any bill, the credit score gets spoilt and these consumers are undesired by banking institutions. Therefore, right right right here the available pay day loans are available.

Business design

The lifecycle associated with loan is comprised of 5 phases. At the beginning, the consumer registers from the website and website link the payment answer to their account. During this period, the document is examined for authenticity. Next, could be the scoring process. The questionnaire that is short which will be needed by the regulator permits running all the way through Big Data information warehouses (around 30). More or less 10,000 parameters are analyzed within 20 moments and so are checking out the company’s scoring model. The fraudulence detector can also be working at this time.

The 3rd to 5th phases are getting the income into the client’s bank card, spending it right straight back and in unfavorable situation business collection agencies. To make your debt collection procedure because efficient as you are able to, four collection stages are made with respect to the quantity of times of the missed payment. This kind of tailored method of business collection agencies makes Cash-U Finance a leader in this industry- your debt collection price is more than the industry average.

The proprietary scoring model regarding the business additionally permits making smart choices with regards to lending cash. This really is all possible because of machine learning algorithms, use of big databases and alternate information sources. The scoring model’s approval price for brand new consumers is 20% and 70% for coming back clients.


An extremely technical online strategy enables attracting a good brand new market. More over, customer commitment is impressive- more than 80percent of customers are using the loan over and over over and over over repeatedly. Presently, Cash-U Finance has 15,000 clients that are returning. Another key to success is a wide variety of services and products, this permits attempting to sell extra services and products to clients.

In Russia, there is certainly amazing interest in pay day loans, therefore it is crucial that you give attention to your target clients. Cash-U Finance is designed to provide clients between 25-55 years of age by having an income that is average of RUB (Eur280-430) and require the loan because of some unanticipated occasions. The customers that are typical now are generally women or men, between 25-40 years of age with greater education and located in towns by having a populace above 15,000 individuals, working and an income as much as Eur570. The attention price is with in line aided by the legislation and rivals’ rates. The loan that is average Eur90 for first-time consumers and merely over Eur130 for the coming back consumers. The present loan profile is just about Eur750,000 plus the income for 2019 is significantly more than Eur4 million.


The people who own the business have begun to get results into the pay day loan market a very long time ago and have now witnessed the marketplace without having the legislation. Recently great deal of modifications had been implemented in addition to regulation got tough. Numerous players have remaining the marketplace as a result of that, but Cash-U Finance contrary got well informed in the regulated environment. This means the investors have actually the best mindset to produce a product that is strong.

The payday loans in Indiana investors think that the legislation permits micro-financial businesses to contend with old-fashioned banks and provide more advanced items as time goes by. Another objective regarding the business would be to develop various other areas- in Asia. We wish that with assistance from funding Cash-U Finance will raise on Grupeer platform, these objectives are more straightforward to achieve! Welcome, Cash-U Finance!